Resolve to Be Your Own Publisher with This Editorial Calendar
Editorial calendars are tried and true tools used by media professionals in both the for-profit and do-gooder worlds. Tying an organization’s work to what’s happening in the world—be it a holiday, a...
View ArticleGrowing Your List Audience with EmailNow
With EmailNow's audience features, you'll organize your recipients into groups, or segment them dynamically by location, demographics and more. You'll have a full menu of standard database fields to...
View ArticleVariety is the Spice of Email
Trying something different can be a bit unnerving, require a few rounds of testing and even a little research. Why would you want to take on something that sounds like, well, a lot of work? The answer...
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8 Things to Check Before You Send That Nonprofit Message
You’re about to say something important. Maybe it’s a fundraising appeal, maybe it’s a speech, or maybe it’s a donor acknowledgment. Before sending that message or opening your mouth, run through these...
View Article4 Ideas for Expanding Your Email Horizons
Our friends at the Emma Blog, have pulled together a few of their favorite ideas into a field guide to email adventure. Some are side routes to explore, others are full-on, pack-a-lot-of-granola...
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7 Ways to Get Better Response Rates to Your eNewsletter
Want to increase donations through your email outreach? You need to give people a compelling reason to open your message and then act. Fortunately there are several things you can easily do to improve...
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7 Email Newsletter Mistakes Every Nonprofit Should Avoid
Nonprofits are increasingly taking advantage of email's "right here, right now" impact to get their message out to supporters, avoiding the production and delivery delays (and the costs!) associated...
View ArticleHow to Stand Out with Email
On average, regular email users receive about 140 messages a day in their inbox. These include personal messages from friends and family, marketing efforts from retailers and restaurants, and, of...
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5 Tips for Designing Your Year-End Email Appeals
It’s tempting to pull out every design stop in an attempt to make your year-end e-appeal stand out. Resist the urge to resort to visual overload as you design your year-end campaign. Keep these five...
View ArticleHow to Get People to Open Your Nonprofit Email
It's no secret that, just like we do, our supporters get a lot of emails each day. On average, individuals receive over a hundred messages per day, each one clamoring for their attention and competing...
View ArticleHow to Test Your Nonprofit Emails
Sending the most effective emails to your donors doesn't have to be a guessing game. Even the smallest nonprofits can use simple testing methods to uncover thesubject lines, content and calls to action...
View Article4 Tips for Subject Lines That Work
Subject lines are more important than you might think. On average, at least 100 emails flood your constituents' inboxes every single day. That's a lot of digital noise to shout over, which is why your...
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6 Tips to Ensure Your Emails Are Read (and Enjoyed)
Email is one of the most effective ways to communicate with supporters. But if your emails aren't reaching inboxes, aren't sparking interest with a thoughtful subject line, or are too generic, there’s...
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Four Essential Tips for Planning Year-End Email Campaigns
Did you know that year-end donations make up 30% of giving for the entire year? Because year-end fundraising goals are often so big, it's important to start planning your year-end campaign now. When...
View Article6 Overlooked Ingredients Your Year-End Emails Need
When creating your year-end email appeals, remember these six key ingredients: 1. An easy to find donation button. Some donors will be ready to give as soon as they open your nonprofit email. Don't...
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Gmail's New Inbox: What to Say to Your Nonprofit's Gmail Subscribers
At this point, you've probably heard about Gmail's new inbox. Although it's still too early to tell what impact the new tabs will have on your nonprofit email marketing, you may be wondering if...
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Why Your Emails Need a Personal Touch
When your donors feel valued and special, they're more likely to give again and again. One way to spread the love is by giving your emails a personal touch. Here's how: 1. Use a personalized greeting....
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5 Email Design Mistakes to Avoid this Holiday Season
We all know that the holidays are a busy time of year, and not just for you and your staff, but for your supporters and volunteers as well. That's why it's more important than ever to make the right...
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5 Tips for Your Next Email Newsletter
The arrival of the New Year is a great time to look at your overall marketing strategy and think of new ways to grow your organization in 2014. An email newsletter is a great way to do it!With a...
View ArticleLet's Get Together! 5 Steps to Combine Your Nonprofit's Social Media and...
If you're already using email marketing and social media to promote your nonprofit, it's important to unite your online communities—giving supporters the opportunity to stay connected with all the...
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